Point-of-purchase displays are highly effective means for:

Question

Quizplus · Accepted Answer

Point-of-purchase displays are designed to attract customers and encourage impulse purchases, thus increasing sales. While they may also be used in pull-demand strategies (A) or to create a sense of brand parity (B), their primary function is to drive sales. Reciprocation tactics (D) involve offering something in return for a desired action and are generally not directly related to point-of-purchase displays.

Point-Of-Purchase Displays Are Highly Effective Means For