To be effective, point-of-purchase displays must:

Question

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Point-of-purchase displays are designed to catch the attention of customers and persuade them to make a purchase. The most effective displays clearly communicate the attributes of the product, such as its features, benefits, and value proposition. This helps customers understand why they need the product and how it can solve their problems or meet their needs. While offering a reduced price or matching the store's advertising theme can also be effective in some cases, these factors alone may not be enough to convince customers to make a purchase. Digital or LED displays can also be effective, but they may be less accessible for some customers and can be more expensive to implement.

To Be Effective, Point-Of-Purchase Displays Must