While database marketing can be used for selling products, the primary benefit of database marketing can be the enhancement of customer loyalty.

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Database marketing allows businesses to gather information about their customers and use that information to personalize their interactions and offer tailored promotions. This can help to build a stronger relationship with customers, increasing their loyalty to the brand. While database marketing can certainly be used for selling products, its primary benefit is often seen in the form of improved customer retention and loyalty.

While Database Marketing Can Be Used for Selling Products, the Primary