Information about current customers, former customers, and prospects is contained within a firm's operational database.
Correct Answer:
Verified
Q29: Mailing addresses of individuals in a database
Q30: Successful database marketing requires a quality data
Q31: Repeat customers purchase more frequently and spend
Q32: Retaining current customers is more expensive than
Q33: Geocoding allows for combining demographic information, geographic
Q35: A data warehouse contains customer information such
Q36: The data warehouse holds all customer data.
Q37: Data mining is:
A)collecting addresses and zip codes
Q38: Successful database marketing emphasizes two things: identifying
Q39: Purchase and website visit histories are sufficient
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