Purchase and website visit histories are sufficient to build a quality database.
Correct Answer:
Verified
Q34: Information about current customers, former customers, and
Q35: A data warehouse contains customer information such
Q36: The data warehouse holds all customer data.
Q37: Data mining is:
A)collecting addresses and zip codes
Q38: Successful database marketing emphasizes two things: identifying
Q40: While it is important for a database
Q41: A sporting goods store could use customer
Q42: List the tasks associated with databased marketing.
Q43: Retail stores can use data mining to
Q44: Customer service representatives can use an individual's
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