In personal selling, it is important to have quality leads because not all prospects are of equal value.

Question

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Quality leads are those potential customers who are more likely to make a purchase or who fit the ideal customer profile. Not all prospects have the same level of interest or purchasing power, so it's important to focus on those who have a higher likelihood of converting into a sale. This helps salespeople to use their time and resources more effectively and efficiently, which can ultimately improve their success rate and increase revenue for the business.

In Personal Selling, It Is Important to Have Quality Leads