In using the need-satisfaction sales presentation approach, the needs of the customer should be determined in an initial sales call and then the solution to those needs should be presented in a follow-up sales call.

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The need-satisfaction sales presentation approach involves determining the needs of the customer and presenting the solution to those needs in the same sales call, not in a follow-up call. The approach is based on the idea that customers are more likely to buy when they see how a product or service will satisfy their needs in the moment.

In Using the Need-Satisfaction Sales Presentation Approach, the Needs of the Customer