Some marketing experts believe overuse of premiums can damage a brand's image, while the use of coupons can actually enhance a brand's image.
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Q2: A scanner-delivered coupon is sent out by
Q7: Trade promotions are used by manufacturers and
Q8: A cross-ruffing coupon is placing a coupon
Q9: When a company offers a premium, consumers
Q53: A coupon is a price reduction offer
Q64: A sporting goods store offering a free
Q66: A contest requires the use of a
Q69: An instant redemption coupon may lead to
Q71: A coupon for peanut butter on a
Q73: Premiums are prizes or gifts consumers receive
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