Brand-loyal consumers purchase only one particular brand and do not respond to consumer promotions unless it is for their particular brand.

Name: Brand-loyal consumers purchase only one particular brand and do not respond to consumer promotions unless it is for their particular brand.
Brand: Quizplus
Rating: 4.8 (52 reviews)

Question

Quizplus · Accepted Answer

Brand-loyal consumers are highly committed to one brand and tend to stick to it even in the presence of promotions for other brands. They are less likely to switch brands or respond to promotions for other brands.

Brand-Loyal Consumers Purchase Only One Particular Brand and Do Not