In almost all cases, for a retailer to receive co-op advertising dollars from a manufacturer, there cannot be a competing brand in the advertisement.

Name: In almost all cases, for a retailer to receive co-op advertising dollars from a manufacturer, there cannot be a competing brand in the advertisement.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Most manufacturers require exclusivity in their co-op advertising agreements, meaning that the retailer cannot feature any competing brands in the advertisement in order to receive co-op funds.

In Almost All Cases, for a Retailer to Receive Co-Op