If manufacturers try to quit or cut back on trade promotions, retailers often replace the manufacturer's brand with other brands or trim shelf space to allow more room for brands that are offering better deals.

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This is because retailers need promotions to attract customers and drive sales. Without promotions, retailers may lose out on sales and profits. As a result, they may replace a manufacturer's brand with another one that is offering better deals or cut back on shelf space for that brand to make room for more profitable brands.

If Manufacturers Try to Quit or Cut Back on Trade