When a manufacturer offers a special promotion to other companies for their use and not for resale, it is a:
A) consumer promotion
B) bonus program
C) trade promotion
D) brand awareness program
Correct Answer:
Verified
Q15: Prizes or gifts that consumers receive when
Q16: Bounce-back coupons are used to encourage:
A)brand switching.
B)repeat
Q20: Scanner-delivered coupons encourage:
A)brand switching.
B)repeat purchases.
C)trial purchases.
D)brand loyalty.
Q85: Free Standing Inserts (FSI) are found primarily
Q86: A coupon placed on a package to
Q87: When a cash register triggers a coupon
Q91: A coupon for $3.00 off on a
Q194: In the United States, few deals are
Q202: If manufacturers try to quit or cut
Q206: Retailers tend to stock brands with strong
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