The primary advantage of Internet sampling to the firm providing the sample is that:

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Internet sampling allows the firm to distribute the sample only to individuals who have requested it, which increases the likelihood that the sample will be sent to individuals who are genuinely interested in the product or service being offered. This can lead to a higher response rate and more accurate data collection. While Internet sampling may be cheaper than traditional methods of distributing samples, this is not the primary advantage for the firm providing the sample. Additionally, there is no evidence to suggest that the target market of the sample tends to have a higher educational level or income.

The Primary Advantage of Internet Sampling to the Firm Providing