Trade promotions are distinguished from other marketing and IMC tools in that they:

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Trade promotions are marketing strategies used to motivate members of the marketing channel, such as distributors, retailers, and wholesalers, to purchase and sell more products. These promotions are distinct from consumer-oriented promotions because they target businesses rather than individual consumers. Trade promotions may include discounts, coupons, monetary incentives, and other inducements to increase sales and gain market share. While advertising may be a part of trade promotions, it is not an essential feature. Manufacturers are not the only entities that may use trade promotions; any member of the marketing channel may utilize these techniques to achieve their goals.

Trade Promotions Are Distinguished from Other Marketing and IMC Tools