A retailer agrees to display a particular brand of shoes in the front of the store and on a special end-of-aisle display in exchange for a price discount by the manufacturer. This is an example of a:

Question

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This is an example of a cooperative merchandising agreement, where both the retailer and the manufacturer cooperate for mutual benefit. The retailer agrees to give the product special placement in exchange for a discount, benefiting both parties.

A Retailer Agrees to Display a Particular Brand of Shoes