Assessment of a corporation's reputation begins:
A)when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company.
B)with hiring a public relations firm to conduct a public relations audit of the firm's publicity.
C)by counting hits a company has received in the public press.
D)by developing a corporate image-building campaign.

Question

Quizplus · Accepted Answer

Assessing a corporation's reputation requires gathering feedback from people who have had experiences with the organization, both inside and outside of the company. Surveys and interviews allow company leaders to identify strengths and weaknesses, and create a plan to improve their reputation. Hiring a public relations firm or developing an image campaign are strategies that come later in the process, after the company has assessed and addressed its reputation status. Counting public press hits alone does not provide a comprehensive assessment of a corporation's reputation.

Assessment of a Corporation's Reputation Begins