The obligation an organization has to be ethical, accountable, and reactive to the needs of society is:
A)public relations.
B)corporate social responsibility.
C)marketing myopia.
D)sponsorship marketing.

Question

Quizplus · Accepted Answer

Corporate social responsibility refers to an organization's commitment to operating in an ethical and accountable manner while also being receptive to the needs and concerns of society. This involves being mindful of social, environmental, and economic impacts and working towards sustainable solutions. Public relations involves managing an organization's reputation and relationship with various publics, while sponsorship marketing involves sponsorship of events or activities to promote a brand. Marketing myopia refers to a narrow focus on selling products rather than understanding and meeting customer needs.

The Obligation an Organization Has to Be Ethical, Accountable, and Reactive