Cause-related marketing is based on the idea that:
A)it enhances brand parity.
B)it has a direct impact on sales and profits.
C)consumers are more likely to make purchases from companies that support a good cause.
D)social responsibility is a critical part of every company's operation.

Question

Quizplus · Accepted Answer

Cause-related marketing is based on the belief that when a company supports a good cause or charity, consumers are more likely to purchase products or services from that company. This is because consumers consider it to be a socially responsible act which they want to support, leading to increased customer loyalty and improved reputation. While social responsibility is important for a business, it is not the core concept of cause-related marketing. The direct impact on sales and profits is not always guaranteed, and it may not necessarily enhance brand parity.

Cause-Related Marketing Is Based on the Idea That