When a company pays money to sponsor someone or some group that participates in an activity, it is called:
A) public relations
B) advertising expenditures
C) marketing myopia
D) sponsorship marketing

Question

Quizplus · Accepted Answer

The term for this practice is sponsorship marketing, which involves a company providing financial support to an individual or group in exchange for exposure and recognition. This can help increase brand visibility and loyalty among target audiences. Public relations, advertising expenditures, and marketing myopia are all related to marketing, but do not specifically address the practice of sponsoring individuals or groups.

When a Company Pays Money to Sponsor Someone or Some