In terms of substantiation of advertising claims, the Federal Trade Commission (FTC) and the courts consider the totality of evidence. If the company has one study that supports the ad claim, but a number of other studies contradict the claim, the FTC and courts will find the claim has not been properly substantiated.

Question

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The statement accurately describes the FTC and court's approach to substantiation of advertising claims. They consider all available evidence, not just a single study, and require the evidence to support the claim being made.

In Terms of Substantiation of Advertising Claims, the Federal Trade