Many social commentators suggest that advertising and other forms of marketing perpetuate negative stereotypes of males, females, and minorities when they segment markets based on these demographic variables and then create ads and marketing materials specifically for that demographic group.

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Many studies have shown that advertising and marketing messages that use demographic variables to segment the market can perpetuate negative stereotypes about gender and race. For example, ads that target women often focus on appearance and domestic duties, while ads targeting men often focus on power and aggression. Similarly, ads targeting minorities may rely on stereotypes about their culture or ethnicity, rather than portraying them as diverse individuals.

Many Social Commentators Suggest That Advertising and Other Forms of Marketing