If Coca-Cola runs an advertisement that suggests the company sponsors the Super Bowl when it does not, which form of ambush marketing is being used?

Name: If Coca-Cola runs an advertisement that suggests the company sponsors the Super Bowl when it does not, which form of ambush marketing is being used?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Allusion marketing involves creating an impression of association with an event without being an official sponsor, which is what Coca-Cola would be doing by suggesting sponsorship of the Super Bowl.

If Coca-Cola Runs an Advertisement That Suggests the Company Sponsors