When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is:
A) allusion marketing
B) incidental marketing
C) distractive marketing
D) saturation marketing
Correct Answer:
Verified
Q159: Indirect ambush marketing occurs when:
A)firms intentionally design
Q171: In terms of ethical frameworks for reasoning,
Q172: In terms of ethical frameworks for reasoning,
Q173: Stealth marketing occurs when:
A) firms intentionally design
Q174: In terms of a foundation and framework
Q176: In terms of ethical frameworks for reasoning,
Q177: When a brand is associated with a
Q178: When a company increases its advertising and
Q179: When an organization creates an impression that
Q180: In terms of foundations and frameworks for
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