The use of the Internet for copytesting is quickly replacing both the portfolio and theater tests.

Question

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Copytesting is the process of testing advertisements, marketing materials, or other communication elements for their effectiveness. Traditionally, copytesting was done through portfolio and theater tests, but with the rise of the Internet, online copytesting has gained popularity and is becoming the preferred method for many companies.

The Use of the Internet for Copytesting Is Quickly Replacing