While some marketing professionals do not favor copytesting, the majority think it is necessary because without it, creativity is stifled.

Name: While some marketing professionals do not favor copytesting, the majority think it is necessary because without it, creativity is stifled.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Copytesting is generally favored by marketing professionals because it helps ensure that the messaging will be effective and resonate with the target audience, rather than stifling creativity.

While Some Marketing Professionals Do Not Favor Copytesting, the Majority