Cognitive neuroscience reveals physiological reactions to messages. It shows where brain activity occurs and, to some extent, the level of activity.

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Cognitive neuroscience uses imaging techniques such as fMRI and EEG to observe brain activity in response to various stimuli, including messages. This allows researchers to locate areas of the brain that are most active in processing specific types of information and to measure the intensity of this activity.

Cognitive Neuroscience Reveals Physiological Reactions to Messages