According to the principles of position advertising copytesting (PACT), tests should be conducted within laboratory settings and not in field settings.

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According to the principles of position advertising copytesting (PACT), tests should be conducted in field settings to ensure that the testing environment reflects real-world conditions. This allows for a more accurate evaluation of how the target audience will respond to the advertisement.

According to the Principles of Position Advertising Copytesting (PACT), Tests