
It is difficult, if not impossible, to measure redemption rates of coupons, premiums, and direct mail pieces.
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Q146: McCormick's marketing team wants to test three
Q147: Test markets can only be used to
Q148: One major advantage of a test market
Q149: Scanner data makes it possible for companies
Q150: Test markets are not quite as accurate
Q152: Measuring changes in sales that follow a
Q153: The impact of advertising is difficult to
Q154: Which statement below concerning purchase simulation tests
Q155: Test markets are a behavioral response method
Q156: For coupons, contests, sweepstakes, and other types
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