A purchase simulation test is a behavioral approach used to study how consumers make buying decisions.

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A purchase simulation test is a valid and reliable method used in consumer research to observe and analyze the decision-making process of consumers. In this method, participants are asked to make hypothetical purchase decisions or are provided with a staged scenario in which they have to make real-time purchasing decisions. Researchers then collect and analyze data on factors such as product features, brand reputation, price, packaging, advertising, and consumer preferences to gain insights into the consumers' decision-making processes.

A Purchase Simulation Test Is a Behavioral Approach Used to Study