Even if marketers could agree on a definition of return on investment (ROI) for marketing, most marketers believe it would be difficult to measure, especially in the area of advertising.

Name: Even if marketers could agree on a definition of return on investment (ROI) for marketing, most marketers believe it would be difficult to measure, especially in the area of advertising.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Many marketers struggle with measuring the ROI of advertising and believe it is difficult to measure accurately.

Even If Marketers Could Agree on a Definition of Return