An examination of visible customer actions including making store visits and purchases is called:
A) respondent behavior evaluation
B) pre-testing
C) message evaluation
D) message synthesis

Question

Quizplus · Accepted Answer

Respondent behavior evaluation involves observing and analyzing customer actions and interactions with a product, service, or brand. This includes store visits, purchases, and other visible behaviors that can provide insights into consumer preferences, decision-making strategies, and overall satisfaction. Pre-testing refers to evaluating message effectiveness before it is launched, message evaluation involves measuring the impact of a message, and message synthesis is the process of developing a message from various sources.

An Examination of Visible Customer Actions Including Making Store Visits