In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?
A) message evaluation
B) respondent behavior evaluation
C) online measurement
D) recognition evaluation

Question

Quizplus · Accepted Answer

Respondent behavior evaluation utilizes actual numbers and measures the actual results of the marketing program, such as tracking website traffic, email open rates, and sales figures. This method focuses on analyzing how the target audience responds to the marketing efforts, providing concrete data for evaluation.

In Terms of Evaluation Categories, Which Technique Utilizes Actual Numbers