Advertising tracking research examines:
A) web chatter about ads and ad campaigns.
B) physiological reactions to ads and ad campaigns.
C) ads that have been finished or in the latter stages of production.
D) ads that have already been launched.
Correct Answer:
Verified
Q19: When studying marketing effectiveness, the three main
Q20: Respondent behavior evaluation programs assess all three
Q21: Advertising tracking research does not measure:
A)ad memorability.
B)unaided
Q22: When copytesting television ads, researchers often use:
A)a
Q23: In ad tracking research, if respondents are
Q25: Advertising tracking research does not measure:
A)ad likeability.
B)unaided
Q26: After being shown a segment or stills
Q27: When copytesting print ads, researchers often use
Q28: When using message evaluation techniques, copytesting is
Q29: After being shown a segment or stills
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