An in-market advertising research method that monitors a brand's performance and advertising effectiveness is:
A)emotional reaction tests.
B)copytesting.
C)cognitive neuroscience.
D)advertising tracking research.

Question

Quizplus · Accepted Answer

Advertising tracking research is a method that monitors a brand's advertising effectiveness by tracking its performance in the market over time. This method allows companies to analyze the impact of their advertising campaigns and make adjustments to improve their effectiveness. Emotional reaction tests, copytesting, and cognitive neuroscience are other research methods that may provide insights into consumer behavior and brand performance, but they do not focus specifically on advertising effectiveness tracking.

An In-Market Advertising Research Method That Monitors a Brand's Performance