Advertising tracking research does not measure:
A) ad likeability.
B) unaided and aided brand awareness.
C) unaided and aided campaign recall.
D) physiological reactions.
Correct Answer:
Verified
Q20: Respondent behavior evaluation programs assess all three
Q21: Advertising tracking research does not measure:
A)ad memorability.
B)unaided
Q22: When copytesting television ads, researchers often use:
A)a
Q23: In ad tracking research, if respondents are
Q24: Advertising tracking research examines:
A)web chatter about ads
Q26: After being shown a segment or stills
Q27: When copytesting print ads, researchers often use
Q28: When using message evaluation techniques, copytesting is
Q29: After being shown a segment or stills
Q30: An in-market advertising research method that monitors
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