When copytesting television ads, researchers often use:
A)a portfolio test.
B)a theater test.
C)a reaction test.
D)cognitive neuroscience.

Question

Quizplus · Accepted Answer

A theater test involves showing a group of people a television ad in a theater-like setting and collecting immediate feedback from them. This method allows researchers to observe reactions to the ad and identify which aspects of the ad are most effective in capturing the audience's attention. It is a commonly used method for copytesting television ads.

When Copytesting Television Ads, Researchers Often Use