Quantitative copytesting questions do not measure:
A)ability of the ad to break through.
B)why a particular ad is not liked.
C)how enjoyable the ad is.
D)what the ad communicates.

Question

Quizplus · Accepted Answer

Quantitative copytesting primarily focuses on measuring specific, quantifiable aspects of an ad's performance, such as its ability to break through, its enjoyability, and what it communicates. It does not delve into the qualitative reasons behind why an ad may not be liked, which would require more in-depth, qualitative research methods.

Quantitative Copytesting Questions Do Not Measure