Biometric measures evaluate:
A)data about a person's heartbeat, perspiration levels, respiration, and body movements.
B)data about a person's attitudinal changes.
C)changes in sales after exposure to an emotional advertisement.
D)increases in verbal responses to questions posed in focus groups.

Question

Quizplus · Accepted Answer

Biometric measures typically refer to physical or physiological data such as heartbeat, perspiration levels, respiration, and body movements. These measures are used to evaluate a person's emotional state, level of engagement, or attentiveness in response to stimuli such as advertisements, products, or experiences.

Biometric Measures Evaluate