To measure the impact of a point-of-purchase display, retailers and manufacturers can use:
A)response rates.
B)changes in sales.
C)scanner data.
D)number of inquiries.

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The Answer of To measure the impact of a point-of-purchase display, retailers and manufacturers can use:
A)response rates.
B)changes in sales.
C)scanner data.
D)number of inquiries.

To Measure the Impact of a Point-Of-Purchase Display, Retailers and Manufacturers