The best behavioral method to measure the impact of a coupon program is:
A)changes in store traffic.
B)number of inquiries.
C)changes in attitude towards the brand.
D)the redemption rate.

Question

Quizplus · Accepted Answer

The redemption rate is the most appropriate metric to measure the impact of a coupon program as it reflects the actual number of coupons used by the customers. It shows how many people were motivated enough to use the coupon, and therefore, provides a clear indication of the program's effectiveness. The other choices, such as changes in store traffic, number of inquiries, and changes in attitude towards the brand, are indirect measures that may not accurately reflect the success of the coupon program.

The Best Behavioral Method to Measure the Impact of a Coupon