When reactions to a small scale marketing effort are used to predict reactions in a larger area, the testing method is:
A)emotional response.
B)position advertising copytesting (PACT)principles.
C)a test market.
D)a simulation model.

Question

Quizplus · Accepted Answer

The method described is a test market, which involves introducing a new product or marketing effort in a small geographic region to gauge consumer response before launching on a larger scale. This method allows for more accurate predictions of larger-scale reactions, as it provides direct feedback from real consumers in a controlled environment.

When Reactions to a Small Scale Marketing Effort Are Used