McCormick's marketing team wants to test three different advertisements for its new Chicken Dijon gravy before they launch the product nationwide. To measure actual market reaction, the best approach would be to:
A)use the ads in three different markets and use ad tracking research to measure the impact.
B)use different test markets for each of the three ads and compare the actual sales differences among the three markets.
C)place the three ads in a theater test and measure the audience reaction.
D)count the number of times the brand name or specific product is mentioned in the media after each ad has run.

Question

Quizplus · Accepted Answer

Using different test markets for each of the three ads and comparing the actual sales differences among the three markets would provide the most accurate measurement of actual market reaction to the different advertisements. Ad tracking research and theater tests can provide helpful insights, but actual sales data is the most reliable indicator of how well an ad is resonating with consumers. Counting media mentions would not necessarily provide a clear picture of market reaction to the product.

McCormick's Marketing Team Wants to Test Three Different Advertisements for Its