A purchase simulation test takes place in a:
A)mall.
B)retail store.
C)laboratory.
D)theater.

Question

Quizplus · Accepted Answer

A purchase simulation test is usually conducted in a laboratory setting where the participants can be observed and monitored in a controlled environment. This allows researchers to gather detailed data on consumer behavior, decision-making processes, and reactions to different marketing stimuli. While it is possible to conduct such experiments in a retail store or mall, this may not provide the same level of control over variables such as store layout, lighting, and product placement. A theater is also unlikely to be a suitable setting for a purchase simulation test, as it is not designed for retail-related activities.

A Purchase Simulation Test Takes Place in A