The measure or definition of marketing return on investment (ROI) that is the most commonly used is:
A) incremental sales from marketing activities.
B) changes in brand awareness.
C) ratio of advertising costs to sales.
D) reach/frequency achieved.

Question

Quizplus · Accepted Answer

The most commonly used measure or definition of marketing ROI is incremental sales from marketing activities as it directly links marketing efforts to revenue generation. Other measures such as changes in brand awareness, ratio of advertising costs to sales, and reach/frequency achieved may provide insights into marketing effectiveness, but they do not capture the financial impact of marketing activities as directly as incremental sales.

The Measure or Definition of Marketing Return on Investment (ROI)