Consumer awareness and brand loyalty are closely linked to a measure of:
A)market share.
B)innovation.
C)productivity.
D)ROI.

Question

Quizplus · Accepted Answer

Market share represents the percentage of sales a company has in a specific market. A higher market share often indicates strong brand loyalty, which means that consumers trust and prefer the company's products or services. Consumer awareness, a measure of how well consumers know and recognize a brand, is also closely linked to market share. Hence, option A is the correct choice. Option B, innovation, can also contribute to brand loyalty, but it is not as directly linked to consumer awareness. Option C, productivity, and option D, ROI, are important in measuring a company's performance, but they are not directly linked to brand loyalty and consumer awareness.

Consumer Awareness and Brand Loyalty Are Closely Linked to a Measure