A(n) _____ innovation initially provides a lower level of performance than the marketplace has grown to accept but is improved to provide some new performance characteristics and becomes more attractive to users in a new market, eventually displacing the former product or way of doing things.
A) culture
B) organizational
C) disruptive
D) sustaining

Question

Quizplus · Accepted Answer

The description given in the question matches the characteristics of a disruptive innovation. Disruptive innovations initially offer lower performance than what the market is used to but improve and eventually replace the existing products or processes. The other options (culture, organizational, sustaining) do not fit the given description.

A(n) _____ Innovation Initially Provides a Lower Level of Performance