Which of the following statements is true of retargeting?
A) It is targeted at approximately 50% of Web site visitors who shop using smartphone applications.
B) It employs personalized ads to direct shoppers back to a retailer's Web site they previously abandoned.
C) It attempts to change buying habits of Web shoppers to get them to consider products they have never considered purchasing before.
D) It attempts to change buying habits of Web shoppers by getting them to visit Web sites they have not visited before.

Question

Quizplus · Accepted Answer

Retargeting is a marketing technique that uses personalized ads to redirect shoppers back to a retailer's website that they previously abandoned. It focuses on targeting specific individuals who have shown an interest in a particular product or service. Option A and D are incorrect as they don't correctly explain what retargeting is doing. Option C is incorrect as retargeting doesn't attempt to change the buying habits of web shoppers.

Which of the Following Statements Is True of Retargeting