A customer relationship management (CRM) system helps a company to plan, execute, and control all the activities involved in raw material sourcing and procurement, conversion of raw materials to finished products, and the warehousing and delivery of finished product to customers.

Question

Quizplus · Accepted Answer

A CRM system focuses on managing and analyzing customer interactions and data throughout the customer lifecycle, not on supply chain management activities.

A Customer Relationship Management (CRM) System Helps a Company to Plan