The ability to capture and analyze all customer interactions, generate appropriate responses, and gather data to create and build effective and efficient marketing campaigns is known as contact management.

Question

Quizplus · Accepted Answer

Contact management primarily refers to the process of storing, organizing, and tracking customer information and interactions, rather than analyzing all customer interactions and generating responses for marketing campaigns, which is more aligned with customer relationship management (CRM) functionalities.

The Ability to Capture and Analyze All Customer Interactions, Generate