A _____ MIS uses data gathered from both internal and external sources to provide reporting and aid decision making in areas of product development, distribution, pricing, and promotions.
A) human resources
B) financial
C) marketing
D) manufacturing

Question

Quizplus · Accepted Answer

A marketing MIS (Management Information System) uses data from both internal and external sources such as sales figures, market research, and competitive analysis to provide reporting and aid decision making in areas of product development, distribution, pricing, and promotions. It helps the marketing team to identify trends, measure and analyze performance, and make informed decisions to improve overall marketing effectiveness. Therefore, the best choice is C.

A _____ MIS Uses Data Gathered from Both Internal and External